Steven Spielberg & DreamWorks


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Case Details:

Case Code : BSTA019
Case Length : 10 Pages
Period : Late 1940s to 2005 Organization : Dreamworks
Pub Date : 2005
Teaching Note :Not Available
Countries : Global
Industry : Entertainment

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

The Movie Industry

The US movie industry was largely concentrated in Hollywood, Los Angeles. There were five big studios dominating the industry. Universal Studios (Owned by Vivendi), Warner Brothers (Part of AOL Time Warner group), 20th Century Fox (Owned by Rupert Murdoch's News Corp), Columbia Pictures (Owned by Sony) and Paramount Pictures (Owned by Viacom) were the undisputed leaders in the movie business...

Background Note

Spielberg
Born in Cincinnati, Ohio in 1946, Spielberg went to Long Beach University, but dropped out to pursue his entertainment career. He tasted his first fame as an uncredited assistant editor on the classic western Wagon Train in 1957...

Dreams Coming True?

The launch of DreamWorks was announced at a press conference in Beverly Hills. It got wide media coverage and set high expectations...

The Road Ahead

As 2004 came to a close, most analysts agreed that DreamWorks depended too much on the brand equity of Spielberg. Spielberg had displayed his loyalty by not making any movie in which DreamWorks did not have a stake.

He had declined to direct Spider-Man, produced by Columbia Pictures, when they refused to partner with DreamWorks. Despite Spielberg's commitment, in an industry in which a typical studio produced more than 40 films a year, it was dangerous to depend on just one man...

Exhibits

Exhibit 1: Steven Spielberg's Box-office Record

  

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